Some projects have a habit of coming back, and this was one of them. KesselsKramer brought a set of wonderfully surreal still images to PlusOne, looking to add a little life to them — and what started as a modest brief quietly turned into a years-long collaboration, each new hotel opening bringing a fresh round of quirky animations with it.

Some requests were small, some needed a bigger effort and more hands on deck, but the thread running through it all stayed consistent. There's something genuinely refreshing about a brand like CitizenM that understands weird can be wonderful.