PlusOne collaborated with RONIN Amsterdam to create a whole range of animated digital assets for DoorDash — which meant taking existing illustrations apart and rebuilding them from the inside out, finding the movement that had always been latent in them.

The most enjoyable part was developing the personality of their main character, the one that guides you through every step of the online registration process.

Turns out giving a character the right personality is one of those things that sounds simple until you're actually doing it.

That amazing soundtrack you hear was made by Public Audio.