Dille & Kamille is one of those brands that has already done the hard work — every detail of their visual identity is considered, warm and quietly elegant. So when The Valley and New Ams brought this project to PlusOne, the challenge wasn't really about the brief, which was straightforward enough: a series of animations each celebrating a single object from their collection. The real challenge was living up to the brand’s elegance.

Together with illustrator Alexandra Margerita, we built a series of illustrated home settings that felt native to the Dille & Kamille world, before finding the right quality of movement to match. That's the thing with a brand this refined — simple is easy, but truly elegant takes a little longer. Soundcircus handled the sound.