Galeria Kaufhof

A dream project and a genuine creative challenge. I was asked by Geert Jansen at Artbox to direct a film for German agency Scholz & Friends and Galeria Kaufhof — a piece that would bring to life the story behind an existing in-store visual campaign, told partly in pop-up book style and partly matching the campaign's own visual language.

Pop-up books are well-trodden territory in animation, so the challenge was finding a look that felt fresh — rooted in contemporary art and paper craft rather than anything too childlike. I wanted it to carry that quiet sense of wonder you get from a bedtime story, even for an adult audience.

Music and sound were always going to be central, and I knew exactly who I wanted: Rens Pluijm and Sebastiaan Roestenburg from The Ambassadors Sound. They delivered, as always. It was my first time working with the Artbox team, and their energy made a tight schedule feel manageable. And I was very happy to finally get to work with Flame artist Lise Prud'homme and her team at Darling Posts, who brought the whole film together visually.

A few weekends and late evenings went into this one. Proud of the result, and grateful for the people along the way.