Rituals came to PlusOne with a beautifully illustrated dragon and a clear ambition: make it feel premium, alive, and cinematic. The brief pointed toward expensive CGI, but instinct said otherwise — and after a successful pitch, we got the chance to prove it. Using purely 2D techniques, the dragon ended up feeling more dynamic and three-dimensional than a traditional CGI approach would have allowed. Sometimes constraints push you toward better solutions.

The project was a direct collaboration with the Soulvision team, who handled the live action shoot while we took care of the animation and visual effects. One of those projects where you end up touching every part of it, which is always the most satisfying kind