When Arthur Mebius came looking for me at PlusOne, it felt like a nice full circle moment — an old client bringing a new project, and a chance to push a campaign a step further. He had created a striking series of images for the Texels’ Skuumkoppe campaign together with Dutch agency Alfred, and the idea was to breathe some life into them: four short animations, ten seconds each, turning still photography into something with a little more pulse.

Sometimes the best brief is simply "make it more exciting" — and that's exactly what we did.